Scale Your Premium Brand.
Profitably.
Up to 100% peformance based
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LOVE | LABELS
We Get It
⚠️ Your COGS are higher than they've ever been
⚠️ CAC keeps increasing forcing you to make up cost on the backend
⚠️ Competitors are going viral with their limitless content
You Tried to Get Help
⚠️ But all you got was burned by an "award-winning" agency
⚠️ Wait! You found a good partner...welcome to maintenance mode
⚠️ Too many clients, no results—the founder went missing
You need growth now not in 6 months. Partner with experts as flexible as freelancers with in-house brand knowledge and the resources of an agency.
Our One Focus
We scale sustainable premium & luxury brands. Generating actual profit and contribution margin, not revenue or ROAS.
Omnipresent Paid
We cover all paid platforms including Meta, TikTok, Google, Amazon & Pinterest. In addition to influencer & community distribution. We test key channels and scale on top performers. Our account structures are simple, let the platform do the work and are always testing the newest targeting & bidding features.
Creative Curation
We develop and curate creative that builds brand and sells. We specialize in brand copy, UGC, CGC, product photography/video, graphic design, and mobile-optimized shopping ad formats. From research to scripts and editing, we take care of every step.
Holistic View
We take into account every variable that is a part of the brand growth and profit equation. From COGS to CAPEX, our growth strategies and spreadsheets are built on your data. In practice, we take into account 12,000 years of human behavioral history when developing our messaging and angles.
Our Approach
1
Research & Thesis
Who are your customers, and why do they actually buy? How sophisticated is your market? What are your numbers why are your COGS where they are? In this phase, we break down the business and turn it upside down identifying every metric for profitability and every variable that contributes to your profit. We build out 10+ documents on KPIs, customer persons, growth roadmaps, etc.
2
Converting Asset Creation
What makes people want to buy? We create video, photo, and written assets, to educate, entertain and convert your ideal customers, intended for whatever channel we are using to scale. From the research, scripts, storyboard, and editing we handle each step. All of the content we create is yours and can be cross-leveraged on any platform. High-converting content is the most important variable for success.
3
Ascend Approach Testing
When it comes to actually running the ads we follow a set structure of KPIs determined during our research period. These data points are applied to our exclusive testing process for audience, creative, copy, budgeting, and funnel layouts. When applied, we get a reliable result for qualified brands. After our testing process, we will know exactly what works for your brand providing insights for all of your channels.
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4
Scaling & Systemization
Scaling is where the extreme brand growth occurs. After fully testing each variable, we start to allocate more and more budget into winning creative, angles, copy, and audiences while working to systemize our creative curation and ad refreshment process. After scaling we are left with a profit generation system that can be turned on and off as needed.
How We Compare
Just another month.
The Results
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Frequently Asked Questions
1. How Do You Create Content?
Our head of creative plans out angles and after we know who we should be targeting we find content creators in your price range to work with, turning our angles into real videos. We find that working with people on the ground who know today's trends, is an essential part of success. We make sure they are good fits and of course, get many creative revisions. Any associated content costs are separate of Odylic Media.
2. How are Ads on TikTok Different?
Tik Tok is both similar and different from existing channels. There are more types of ad placements that tend to be way more interactive than placements on FB or IG. We also find that the cost are lower and engagement is higher across the board. People actually like the platform as well, in recent years Facebook has really been defamed along with Google and the whole iOS 14 debacle. When it comes to data and tracking TT is very similar to FB in the way you test, measure and iterate ad variations.
3. How Long Does it Take to Get Going
After quickly getting onboarded, we get to work on our product, brand, and market research period and within a few days, we are sharing content creators with you to see which ones we should reach out to. The longest leg of the journey is waiting for product to ship. After the creator gets the products and gets back to us with a few video variations we pick our favorite and immediately begin testing all of our content as ads. After getting some initial test data we get more of the kind of creative that is working, and begin fully testing and scaling. Launching ads take about 10 days depending on shipping times, and we will test ads and scale for another 6-8 weeks on average before we systemize everything.
