$517K in 90 Days | 10X ROAS
%20(9).png)
Key Metrics
90
Days since launch
$517K
Ad Profit
9.8X
Return
Background
Kinn Studios is an incredible AAPI, women-owned jewelry brand. The tagline, "then now and always" summarizes what the brand is about. Passing down pieces to your next of Kinn. These pieces are high-quality 14K gold, handmade with a timeless, yet modern design. Kinn was looking to scale their brand to multiple M's with paid traffic, and so, we did just that by building out their acquisition machine with a multichannel approach.
Summary
Kinn was already running good ads when we onboarded them. But, we identified a key issue, they were spending way too little and their funnel was not built out, they had no MOF and no Post Purchase focused campaigns. This led to a leaky unoptimized funnel. We came in and filled these holes with proper audience targeting and high converting copy & creative testing. Effectively plugging the holes, turning their ads from good, to great. All while scaling budget and adding Google as a second channel to their existing Meta presence. Resulting in nearly a 10X return and 517K in ad profit within 3 months.
Strategy
Our approach was simple. We first added in completely new MOF catalog and static image campaigns with a variety of different targeting. Then fixed their Upsell and Post Purchase Campaigns with the right targeting (they tried adding these after our strategy call). Then, we got to work on their TOF. That is the bread and butter of acquisition. We tested an additional 20 audiences, from interest stacks to LLAs, along with hyper broad, and found a nice combination of top performers.
From there we have continued to test new creative styles and variations across the funnel weekly, with video, static, PR style and many other forms being our go-to's. After building out the frame in Meta we moved on to Google where we optimized search, shopping, and PMax campaigns for a full funnel in itself, using the same copy and creative testing/targeting that worked on Meta. The key here is testing 20 different audiences with 4-6 different creatives/angles per audience per each piece of the funnel.
Challenges & Insights
Great brands get great ad results, so we did not have much of a problem with getting traction. A challenge we faced was actually too much creative to test and not enough time to do a thorough experiment before the next batch came in. Though, the biggest challenge for Kinn would be single platform attribution. With long sales cycle products, customers often view the brand from a multitude of channels before purchasing. This can make it hard to single out which platform is responsible. We have utilized Triple Whale to help with this. Another notable insight was the importance of brand when it comes to TOF. Because Kinn knows exactly who they are and whom they serve it's very easy to understand whom to target, leading to huge quick wins.
Results
Kinn was able to achieve nearly a 10X return in 90 days from only spending around 52K and generating over 500K between Google and Meta platforms. A truly unique result that most founders only dream of. This is a perfect example of what happens when a market-tested brand, and a market-tested marketing team work together.
Instant Replay
.png)
.png)
%20(4).png)
%20(1).png)
%20(11).png)
%20(13).png)
