REEKON Tools makes digital measuring tools for trade pros and makers. In November 2025, Shopify sales rose 35% and orders rose 56% against November 2024. Meta brought in 76% more new-customer purchases on 37% more spend. This is a one-month Black Friday story, and we say so.
Total sales, Nov 2025 vs Nov 2024 (Shopify)
Orders, Nov 2025 vs Nov 2024 (Shopify)
Meta new-customer purchases on 37% more Meta spend, Nov 2025 vs 2024 (Triple Whale, first click)
TL;DR
REEKON’s early 2024 sales had a boost from a Kickstarter launch, so our first months in 2025 ran behind the year before.
For Black Friday 2025, we put most of the budget behind proven, always-on ads instead of sale-only creative. We sent trade buyers to pages built for their jobs.
November 2025 sales rose 35% and orders rose 56% against November 2024. Meta new-customer purchases rose 76% on 37% more Meta spend.
REEKON makes digital tape measures and measuring tools, such as the T1 digital tape measure and the M1 Caliber. Its buyers include electricians, plumbers, and factory and logistics teams.
We started in February 2025. REEKON’s early 2024 sales had extra volume from a Kickstarter launch, and that volume did not repeat.
Our first three months ran 6% behind the same months of 2024 in store revenue, even though they beat our own forecast by 5%.
Black Friday is a key sales moment for REEKON. November 2024 set a high bar, and the team needed the 2025 peak to beat it.
Our first months of testing showed what REEKON’s buyers respond to.
Simple, low-production ads beat polished, high-production ones. Demo videos were among the best sellers, because buyers want to see the tool measure something.
An angle that compared the M1 with cheap knockoffs was one of the top ads in the account. Logos of business customers built trust with trade buyers.
Landing pages mattered. We built pages for one kind of job each, such as factory, logistics, electrical or plumbing work. The factory page brought in more volume at the same efficiency.
Put most of the Black Friday budget behind evergreen ads that had already proven they convert, instead of starting from zero with sale-only creative.
Led with T1R videos, which had the highest conversion rates of the period.
Sent trade traffic to the job-specific landing pages, led by the factory page.
Raised Meta spend 37% against November 2024 while keeping Google spend flat.
Tracked the month every day on store MER instead of platform ROAS.
In November 2025, Shopify total sales rose 35% and gross sales rose 36% against November 2024. Orders rose 56%.
Meta drove the new buyers. Triple Whale’s first-click model shows Meta new-customer purchases up 76% on 37% more Meta spend. Meta’s cost per new-customer purchase fell about 22%.
Across every channel, Triple Whale counts 44% more new-customer purchases on 31% more total ad spend. Store sales grew faster than total ad spend, 35% against 31%.
Metric | Nov 2025 vs Nov 2024 |
|---|---|
Total sales (Shopify) | +35% |
Orders (Shopify) | +56% |
Average order value (Shopify) | -13% |
Meta spend (Triple Whale) | +37% |
Meta new-customer purchases (Triple Whale first click) | +76% |
Total ad spend, all channels (Triple Whale) | +31% |
Total sales, Nov 2025 vs Nov 2024 (Shopify)
Orders, Nov 2025 vs Nov 2024 (Shopify)
Meta new-customer purchases on 37% more Meta spend, Nov 2025 vs 2024 (Triple Whale, first click)
Sales and orders come from Shopify Analytics for November 1 to 30, 2025 against November 1 to 30, 2024. Both windows include Black Friday. Cyber Monday fell in early December both years, so it sits outside both windows.
Spend and new-customer purchases come from Triple Whale’s attribution view with the first-click model, for the same dates. Those purchase counts come from the pixel, so we treat them as directional. We never add attributed results across channels.
This is a single month at the peak of the year. New products and the Kickstarter cycle can shift demand from one year to the next, so one month does not prove a trend.
Several things did not improve. Average order value fell 13%, so orders grew faster than revenue. Google did not get better. On flat spend, its Triple Whale ROAS fell 33%.
The rest of the engagement was uneven. In January 2026, store MER ran about 37% below its goal. REEKON ended the engagement in May 2026 after an internal marketing restructure.
Christian Reed
CEO, REEKON Tools
At Black Friday, proven ads can carry the sale. Put the budget behind what already converts, add the offer, and send each type of buyer to a page that speaks to their job.
Then judge the month on store sales and new customers instead of platform ROAS.
A complimentary growth session, built around your account and your numbers.
At a glance
Client
REEKON Tools
Vertical
Tools
Channels
Meta + Google
Engagement
February 2025 to May 2026
Source of truth
Shopify for sales and orders, Triple Whale (first click) for spend and Meta new-customer purchases
Kinn Studio
Gross sales, year one vs prior 12 months (Shopify)
From seven to eight figures in about 15 months on Meta and Google
ARC
Net revenue, Nov 2025 to Sep 2026 vs prior year (Shopify)
Scaling ad spend 73% in 11 months without breaking MER
People’s Choice Beef Jerky
New customers, year one vs prior 12 months (Shopify)
Net sales up 115% in two years, with Meta built from zero