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Profitable new customer acquisition for premium brands

Profitable new customer acquisition for premium brands

Profitable new customer acquisition for premium brands

A boutique e-commerce partner driving durable, profitable growth for premium and luxury brands between seven and nine figures. We are category agnostic, but work only with brands at the high end of their vertical.

★★★★★

Worked with 100+ premium brands

Arc
Collars & Co.
Freewrite
Stars and Honey
Kinn
Makara Wear
People's Choice Beef Jerky
Moon Magic
naali
PopSockets
ROEN
Reekon
Remilia
xSuit
JiaJia
Arc
Collars & Co.
Freewrite
Stars and Honey
Kinn
Makara Wear
People's Choice Beef Jerky
Moon Magic
naali
PopSockets
ROEN
Reekon
Remilia
xSuit
JiaJia
Arc
Collars & Co.
Freewrite
Stars and Honey
Kinn
Makara Wear
People's Choice Beef Jerky
Moon Magic
naali
PopSockets
ROEN
Reekon
Remilia
xSuit
JiaJia
Ourholisticapproachcombinestacticalmediabuying,persona-firstcreativeandcarefulconsiderationofthefullcustomerjourneytodriveprofitablegrowth.
Ourholisticapproachcombinestacticalmediabuying,persona-firstcreativeandcarefulconsiderationofthefullcustomerjourneytodriveprofitablegrowth.

Our Craft

Our Craft

Our Craft

Performance
Creative

Performance
Creative

Performance
Creative

UGC

Statics

Video

Animation

Our Cascade approach builds creative from the market segment down, through persona, angle and ad format. Each buyer receives a considered journey of messages, and we run many of these journeys through the funnel at once, so every new ad reaches buyers your account has yet to reach.

UGC, statics, video and animation from our in-house team, made with AI and traditional production. Researched, briefed, shipped, and judged on margin every week.

  • Arc Pulse silver iPhone case held in hands
  • Kinn love letter charm necklace featured in Vogue
  • Trihard no more goggle marks swimmer portrait
  • Trihard swim care kit in a pool bag
    Xtrema ceramic skillets with sticky notes
  • Kinn Unbridled gold rings on hand
  • Arc Pulse case built like it belongs on a rocket
  • Xtrema scratched non-stick pan versus ceramic
  • Arc Pulse orange iPhone case on fresco background
    Kinn Made in Italy charm next to a quarter coin
  • Kinn Josephine heirloom ring
  • Arc Pulse festival approved iPhone case

Our Craft

Our Craft

Omnipresent
Paid

Omnipresent
Paid

Omnipresent
Paid

Meta

Google

Axon

AI Search

Forecasting

We manage paid as a single system. Meta, Google, Axon and AI search are measured across every attribution model to identify the most incremental channels for net new customers. Budget then concentrates on the campaigns that prove their value, within account structures built to last and to strengthen the entire funnel.

We scale what brings in profitable new customers, and ignore what only looks good inside the ad platform.

Full-service protocol Media buying & creative

  1. Strategic Foundation & Research
    • Analyze brand, market, and performance data
    • Map personas and customer journeys
    • Define profit-based KPIs and forecasts
    • Build a focused testing and scale plan

    We turn the noise in your data into a clear signal to act on.

  2. Campaign Architecture
    • Rebuild accounts for new customer acquisition and efficiency
    • Design for lifetime value and scalability
    • Build structures that hold through seasonality and market shocks
    • Enable systematic testing without disruption

    We isolate the strongest signal and build the account around it.

  3. Creative Development
    • Translate research into performance creative
    • Build assets by persona and journey stage
    • Apply our proprietary Cascade System
    • Support scale across the full funnel

    We take one proven insight and produce it into many creatives.

  4. Testing & Optimization
    • Test creative and media against forecasts
    • Run disciplined, statistically valid experiments
    • Measure incrementality and real impact
    • Optimize for profit, not platform metrics

    We test every variant and let the winners compound into growth.

Proven at scale

Proven at scale

Proven at scale

100+ premium brands across eight consumer categories, from six figures to mid-eight. One method, tested in every one of them.

100
100
100

+

+

+

Premium brands partnered

60M
60M
60M

+

+

+

In advertising investment managed

20B
20B
20B

+

+

+

Impressions delivered

8
8
8

Consumer categories

Meet Atelier, the platform behind our results

Meet Atelier, the platform behind our results

Our in-house software puts creative analytics, daily forecasting, incrementality and MMM in one place.
So every decision on your account is made from the same numbers.

Our in-house software puts creative analytics, daily forecasting, incrementality and MMM in one place. So every decision on your account is made from the same numbers.

Creative analysis

Every asset, analyzed

Spend$46.4k
Revenue$218.4k
ROAS4.71x
RevenueSpend

Odylic intelligence

Ask your data anything

Which creatives drive the highest contribution margin?
Odylic intelligence
DE37N00044M090926 (Meridian Steel Automatic) leads: 38% of contribution margin on 18% of spend, mostly new customers. Worth scaling.

P&L

P&L & daily forecasting

Contribution P&L, Feb to May 2027Forecast
$ thousandsFebMarAprMay
Gross sales
Discounts
Returns
Net sales
COGS
Fulfillment
Payment fees
Landed gross profit
Ad spend
Contribution margin

Marketing mix modeling

Channel mix, decomposed

MetamROAS 2.51x
$0$2.9M/wk
Weekly spend$1.3M
Incremental$5.2M
GooglemROAS 1.74x
$0$1.9M/wk
Weekly spend$875.1K
Incremental$2.3M
TikTokmROAS 1.58x
$0$1.4M/wk
Weekly spend$640.0K
Incremental$1.4M
YouTubemROAS 1.12x
$0$1.6M/wk
Weekly spend$720.0K
Incremental$1.1M
Response curve90% credible bandCurrent spend

Incrementality

Discover what's incremental

Geo holdout, Apr 9 to May 6Cumulative incremental revenue
Lift90% interval
$0$20k$40k$60k
Apr 9Apr 16Apr 23Apr 30May 6

Fullstack platform integration

Marginal efficiency modeling

Customer intelligence

Book a call

We grow what shows up in your P&L, not what shows up in the ad dashboard.

We grow what shows up in your P&L, not what shows up in the ad dashboard.

Marketing strategy

Senior talent only

Flat account structure

Reflections

Reflections

Reflections

“We are a scaling business that needed more hands on ads. Odylic's solutions have met our needs and our goals. The experience has been great!”

“We are a scaling business that needed more hands on ads. Odylic's solutions have met our needs and our goals. The experience has been great!”

Jennie

Founder, Kinn

"This past week, we had the highest number of new customers since we started working together. Love to see the progress!"
GraceGraceFounder, Mylk Labs
"Your creative performed amazing I would have never thought to use a [redacted] approach, great thinking."
ConnorConnorFounder, ActiveDim
"You guys are doing a great job with ad creative, the ads seem to be kicking it!"
AlexAlexHead of Growth, Arc
"Our partnership went great. We had an increase in sales and the giveaway campaign did very well!"
BrianBrianFounder, CBDC
"You guys did a great job, we are very happy with the sales, thank you all and your old campaigns are doing well!"
JafferJafferCo-Founder, Turmerry
"This past week, we had the highest number of new customers since we started working together. Love to see the progress!"
GraceGraceFounder, Mylk Labs
"Your creative performed amazing I would have never thought to use a [redacted] approach, great thinking."
ConnorConnorFounder, ActiveDim
"You guys are doing a great job with ad creative, the ads seem to be kicking it!"
AlexAlexHead of Growth, Arc
"Our partnership went great. We had an increase in sales and the giveaway campaign did very well!"
BrianBrianFounder, CBDC
"You guys did a great job, we are very happy with the sales, thank you all and your old campaigns are doing well!"
JafferJafferCo-Founder, Turmerry

Common queries

Who we serve

We partner with high six-figure to eight-figure direct-to-consumer brands that have achieved product-market fit and are ready to scale profitably. Our clients are category leaders—premium, often luxury brands that command higher price points and require sophisticated acquisition strategies. We're niche-agnostic by design. Our expertise spans food and beverage, apparel, fashion, home goods, home décor, technology, and beyond. What matters isn't the category—it's the positioning. We work with the premium players within each vertical, whether that's a $60 AOV artisanal food brand or a $2,000+ AOV jewelry company. Our particular specialty lies in high average order value acquisition, specifically brands operating at $2,000+ AOV ranges. This is rarefied territory where traditional playbooks fail and creative sophistication becomes non-negotiable.

Why Odylic

Against In-House Teams In-house marketers operate with deep brand knowledge but narrow market perspective. We've worked with over 100 brands across eight major categories. We see opportunities invisible to single-brand teams. We know what's working across your competitive set, adjacent categories, and the broader direct-to-consumer landscape. We're also more cost-effective than building equivalent internal capability. We provide flexibility, immediate deployment, and lower total cost of ownership. Against Freelancers Freelancers are generalists by necessity. We deploy specialists. Our graphic designer does nothing but graphic design. Our video editor does nothing but video editing. Each team member operates at the top of their specific discipline, delivering work quality that generalists cannot match. Against Traditional Agencies Traditional agencies build hierarchies. Junior talent executes. Accounts rotate between pods. Quality varies by team assignment. We built the opposite model. Senior talent only. No pods. No rotation. The team you meet is the team you work with, permanently. We also operate with proprietary AI infrastructure most agencies don't have and can't build. You receive boutique attention with enterprise capability and performance accountability from day one.

What services do you offer?

We offer performance creative and omnipresent paid media as standalone services or as an integrated full-service solution. Whether you need creative development only, media buying only, or both working in concert, we structure engagements around your specific needs. We also provide strategic consulting on acquisition systems, creative infrastructure, and campaign optimization. For existing brands we also offer CRO though landing page and production page development. A service only available to high growth brands.

How do you charge?

Every engagement is custom-tailored to client needs. We typically charge flat monthly fees based on scope: creative volume, media buying requirements, channel mix, and strategic complexity. Whether you engage for creative only, media buying only, or full-service execution, pricing remains transparent with no percentage-of-spend models or hidden escalators. During our consultation, we'll share exact pricing for your specified services. Services start at $3,000/m.

What makes you different?

Senior talent only. Proprietary AI infrastructure. Daily forecasting and reporting. Diverse creative that builds new customer journeys, not just conversions. Financial accountability over vanity metrics. Flat team structure with direct founder access. Choose any two—most agencies can't deliver one.

Do you lock people in?

No. We operate on month-to-month terms with 14 day exit terms. You may opt for longer commitments in exchange for reduced fees, but we never require it. Our retention comes from performance, not contractual obligation.

Is my brand qualified?

You're likely a fit if you're a high-six to eight-figure brand with established product-market fit, premium or luxury positioning, and growth objectives centered on new customer acquisition.

What exactly do you do?

We profitably acquire new customers for premium brands. Not retention. Not brand awareness for its own sake. Profitable new customer acquisition and all the strategic, creative, and media infrastructure required to deliver it systematically. Whether through creative development, media buying execution, or both.

Book a call

Common queries

Who we serve

We partner with high six-figure to eight-figure direct-to-consumer brands that have achieved product-market fit and are ready to scale profitably. Our clients are category leaders—premium, often luxury brands that command higher price points and require sophisticated acquisition strategies. We're niche-agnostic by design. Our expertise spans food and beverage, apparel, fashion, home goods, home décor, technology, and beyond. What matters isn't the category—it's the positioning. We work with the premium players within each vertical, whether that's a $60 AOV artisanal food brand or a $2,000+ AOV jewelry company. Our particular specialty lies in high average order value acquisition, specifically brands operating at $2,000+ AOV ranges. This is rarefied territory where traditional playbooks fail and creative sophistication becomes non-negotiable.

Why Odylic

Against In-House Teams In-house marketers operate with deep brand knowledge but narrow market perspective. We've worked with over 100 brands across eight major categories. We see opportunities invisible to single-brand teams. We know what's working across your competitive set, adjacent categories, and the broader direct-to-consumer landscape. We're also more cost-effective than building equivalent internal capability. We provide flexibility, immediate deployment, and lower total cost of ownership. Against Freelancers Freelancers are generalists by necessity. We deploy specialists. Our graphic designer does nothing but graphic design. Our video editor does nothing but video editing. Each team member operates at the top of their specific discipline, delivering work quality that generalists cannot match. Against Traditional Agencies Traditional agencies build hierarchies. Junior talent executes. Accounts rotate between pods. Quality varies by team assignment. We built the opposite model. Senior talent only. No pods. No rotation. The team you meet is the team you work with, permanently. We also operate with proprietary AI infrastructure most agencies don't have and can't build. You receive boutique attention with enterprise capability and performance accountability from day one.

What services do you offer?

We offer performance creative and omnipresent paid media as standalone services or as an integrated full-service solution. Whether you need creative development only, media buying only, or both working in concert, we structure engagements around your specific needs. We also provide strategic consulting on acquisition systems, creative infrastructure, and campaign optimization. For existing brands we also offer CRO though landing page and production page development. A service only available to high growth brands.

How do you charge?

Every engagement is custom-tailored to client needs. We typically charge flat monthly fees based on scope: creative volume, media buying requirements, channel mix, and strategic complexity. Whether you engage for creative only, media buying only, or full-service execution, pricing remains transparent with no percentage-of-spend models or hidden escalators. During our consultation, we'll share exact pricing for your specified services. Services start at $3,000/m.

What makes you different?

Senior talent only. Proprietary AI infrastructure. Daily forecasting and reporting. Diverse creative that builds new customer journeys, not just conversions. Financial accountability over vanity metrics. Flat team structure with direct founder access. Choose any two—most agencies can't deliver one.

Do you lock people in?

No. We operate on month-to-month terms with 14 day exit terms. You may opt for longer commitments in exchange for reduced fees, but we never require it. Our retention comes from performance, not contractual obligation.

Is my brand qualified?

You're likely a fit if you're a high-six to eight-figure brand with established product-market fit, premium or luxury positioning, and growth objectives centered on new customer acquisition.

What exactly do you do?

We profitably acquire new customers for premium brands. Not retention. Not brand awareness for its own sake. Profitable new customer acquisition and all the strategic, creative, and media infrastructure required to deliver it systematically. Whether through creative development, media buying execution, or both.

Book a call

Common queries

Who we serve

We partner with high six-figure to eight-figure direct-to-consumer brands that have achieved product-market fit and are ready to scale profitably. Our clients are category leaders—premium, often luxury brands that command higher price points and require sophisticated acquisition strategies. We're niche-agnostic by design. Our expertise spans food and beverage, apparel, fashion, home goods, home décor, technology, and beyond. What matters isn't the category—it's the positioning. We work with the premium players within each vertical, whether that's a $60 AOV artisanal food brand or a $2,000+ AOV jewelry company. Our particular specialty lies in high average order value acquisition, specifically brands operating at $2,000+ AOV ranges. This is rarefied territory where traditional playbooks fail and creative sophistication becomes non-negotiable.

Why Odylic

Against In-House Teams In-house marketers operate with deep brand knowledge but narrow market perspective. We've worked with over 100 brands across eight major categories. We see opportunities invisible to single-brand teams. We know what's working across your competitive set, adjacent categories, and the broader direct-to-consumer landscape. We're also more cost-effective than building equivalent internal capability. We provide flexibility, immediate deployment, and lower total cost of ownership. Against Freelancers Freelancers are generalists by necessity. We deploy specialists. Our graphic designer does nothing but graphic design. Our video editor does nothing but video editing. Each team member operates at the top of their specific discipline, delivering work quality that generalists cannot match. Against Traditional Agencies Traditional agencies build hierarchies. Junior talent executes. Accounts rotate between pods. Quality varies by team assignment. We built the opposite model. Senior talent only. No pods. No rotation. The team you meet is the team you work with, permanently. We also operate with proprietary AI infrastructure most agencies don't have and can't build. You receive boutique attention with enterprise capability and performance accountability from day one.

What services do you offer?

We offer performance creative and omnipresent paid media as standalone services or as an integrated full-service solution. Whether you need creative development only, media buying only, or both working in concert, we structure engagements around your specific needs. We also provide strategic consulting on acquisition systems, creative infrastructure, and campaign optimization. For existing brands we also offer CRO though landing page and production page development. A service only available to high growth brands.

How do you charge?

Every engagement is custom-tailored to client needs. We typically charge flat monthly fees based on scope: creative volume, media buying requirements, channel mix, and strategic complexity. Whether you engage for creative only, media buying only, or full-service execution, pricing remains transparent with no percentage-of-spend models or hidden escalators. During our consultation, we'll share exact pricing for your specified services. Services start at $3,000/m.

What makes you different?

Senior talent only. Proprietary AI infrastructure. Daily forecasting and reporting. Diverse creative that builds new customer journeys, not just conversions. Financial accountability over vanity metrics. Flat team structure with direct founder access. Choose any two—most agencies can't deliver one.

Do you lock people in?

No. We operate on month-to-month terms with 14 day exit terms. You may opt for longer commitments in exchange for reduced fees, but we never require it. Our retention comes from performance, not contractual obligation.

Is my brand qualified?

You're likely a fit if you're a high-six to eight-figure brand with established product-market fit, premium or luxury positioning, and growth objectives centered on new customer acquisition.

What exactly do you do?

We profitably acquire new customers for premium brands. Not retention. Not brand awareness for its own sake. Profitable new customer acquisition and all the strategic, creative, and media infrastructure required to deliver it systematically. Whether through creative development, media buying execution, or both.

Book a call

Book a complimentary
growth session.

Book a complimentary
growth session.

Book a complimentary
growth session.

No pitch and no script. We dig into your numbers, get to know the brand and look at the account with you. Along the way we will tell you a little about how we work.

30 minutes, no pitch deck

30 minutes, no pitch deck

Direct with the founder, no handoffs

Direct with the founder, no handoffs

Leave with 2 or 3 ideas you can ship this week

Leave with 2 or 3 ideas you can ship this week

What to bring

Your numbers, your ad account and the creative you want reviewed. Anything you want a second set of eyes on.

Meet with the founder

Peter Quadrel

The Premium Growth Toolkit
The forecasting, cost and creative planning tools we use on client accounts. Four spreadsheets and our ad creative masterclass, free.
Sent straight to your inbox. Unsubscribe anytime.

Profitable new customer acquisition
for premium brands.

© 2026 Odylic Media. All rights reserved.

Odylic

The Premium Growth Toolkit
The forecasting, cost and creative planning tools we use on client accounts. Four spreadsheets and our ad creative masterclass, free.
Sent straight to your inbox. Unsubscribe anytime.

Profitable new customer acquisition
for premium brands.

© 2026 Odylic Media. All rights reserved.

Odylic

The Premium Growth Toolkit
The forecasting, cost and creative planning tools we use on client accounts. Four spreadsheets and our ad creative masterclass, free.
Sent straight to your inbox. Unsubscribe anytime.

Profitable new customer acquisition
for premium brands.

© 2026 Odylic Media. All rights reserved.

Odylic