Creative analysis
A boutique e-commerce partner driving durable, profitable growth for premium and luxury brands between seven and nine figures. We are category agnostic, but work only with brands at the high end of their vertical.





★★★★★
Worked with 100+ premium brands
UGC
Statics
Video
Animation
Our Cascade approach builds creative from the market segment down, through persona, angle and ad format. Each buyer receives a considered journey of messages, and we run many of these journeys through the funnel at once, so every new ad reaches buyers your account has yet to reach.
UGC, statics, video and animation from our in-house team, made with AI and traditional production. Researched, briefed, shipped, and judged on margin every week.
Meta
Axon
AI Search
Forecasting
We manage paid as a single system. Meta, Google, Axon and AI search are measured across every attribution model to identify the most incremental channels for net new customers. Budget then concentrates on the campaigns that prove their value, within account structures built to last and to strengthen the entire funnel.
We scale what brings in profitable new customers, and ignore what only looks good inside the ad platform.
Full-service protocol Media buying & creative
- Strategic Foundation & Research
- Analyze brand, market, and performance data
- Map personas and customer journeys
- Define profit-based KPIs and forecasts
- Build a focused testing and scale plan
We turn the noise in your data into a clear signal to act on.
- Campaign Architecture
- Rebuild accounts for new customer acquisition and efficiency
- Design for lifetime value and scalability
- Build structures that hold through seasonality and market shocks
- Enable systematic testing without disruption
We isolate the strongest signal and build the account around it.
- Creative Development
- Translate research into performance creative
- Build assets by persona and journey stage
- Apply our proprietary Cascade System
- Support scale across the full funnel
We take one proven insight and produce it into many creatives.
- Testing & Optimization
- Test creative and media against forecasts
- Run disciplined, statistically valid experiments
- Measure incrementality and real impact
- Optimize for profit, not platform metrics
We test every variant and let the winners compound into growth.
100+ premium brands across eight consumer categories, from six figures to mid-eight. One method, tested in every one of them.
Premium brands partnered
In advertising investment managed
Impressions delivered
Consumer categories
Odylic intelligence
Ask your data anything
P&L
P&L & daily forecasting
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Marketing mix modeling
Channel mix, decomposed
Incrementality
Discover what's incremental
Marketing strategy
Senior talent only
Flat account structure

Jennie
Founder, Kinn
No pitch and no script. We dig into your numbers, get to know the brand and look at the account with you. Along the way we will tell you a little about how we work.
What to bring
Your numbers, your ad account and the creative you want reviewed. Anything you want a second set of eyes on.

Meet with the founder
Peter Quadrel


















































