Freewrite makes distraction-free writing devices. Over the 2025 holidays, Triple Whale shows store revenue up 20% and new-customer revenue up 25% on 9% more Meta and Google spend. It was the biggest December in three years of store data. In 2026, Freewrite is buying new customers 11% cheaper than in 2025.
New-customer revenue, Nov to Dec 2025 vs 2024 (Triple Whale)
Store revenue, same holiday window (Triple Whale)
Cost per new customer, Jan to Sep 2026 vs 2025 (Triple Whale)
TL;DR
Freewrite was doing well when it came to us in mid 2025. But it paid a lot for each new customer, and its brand search demand was shrinking.
We rebuilt Meta around new customers, with a steady creative testing system and long-form creator stories, and ran the account on Triple Whale numbers only.
Holiday 2025 new-customer revenue rose 25% on 9% more spend. In 2026, new-customer revenue is up 6% on 7% less spend.
Freewrite makes distraction-free writing devices for people who want to write without a browser, email or alerts. They are premium products, and November and December bring in about 33% of the year’s revenue.
Adam Leeb reached out in April 2025 after following our posts. Things were going well, he wrote, but he wanted to find every gain he could. We started on July 1, 2025.
The bar was high. In the 2024 holidays, Freewrite’s new-customer revenue alone already ran well above its ad spend.
Freewrite’s growth had to come from cold audiences, because fewer people were searching for the brand by name. By the first half of 2026, Google branded search demand was down 58% on the year before.
Meta was the lever. Its cost per purchase was high, and the account needed a steady flow of new ads aimed at people who had never heard of Freewrite.
The platforms also could not be trusted to keep score. Google’s main conversion action changed in July 2025, so its reported ROAS moved for reasons that had nothing to do with performance.
Over the 2025 holidays, Meta reported 81% more purchases while total store orders rose 15%. We made Triple Whale the only scorecard.
Rebuilt Meta around a top-of-funnel creative test campaign that feeds winners into scaling campaigns, with new-customer naming and exclusions throughout.
Used long-form creator stories at the top of the funnel. One creator series carried about 33% of Meta spend in Q3 2026.
Used static ads with a clear offer, such as “Write Now Pay Later”, to convert people who already knew the product.
Kept new ads flowing. In the first half of 2026, 81% of the ads live in the account were new.
Posted daily goal checks from Triple Whale on landed net profit, MER and new-customer efficiency, and ran weekly creative reviews with the team.
Moved more budget into Google in 2026, where it was converting well.
Over November and December 2025, store revenue rose 20% against the same two months of 2024. New-customer revenue rose 25% and new-customer orders rose 21%. Meta and Google spend rose 9%.
aMER rose 15%. Cost per new customer fell 10%.
December 2025 was Freewrite’s biggest December in the three years of Triple Whale data we checked. Store revenue rose 28% on December 2024.
Metric (Triple Whale) | Nov to Dec 2025 vs Nov to Dec 2024 |
|---|---|
Store revenue | +20% |
New-customer revenue | +25% |
New-customer orders | +21% |
Meta plus Google spend | +9% |
aMER | +15% |
Cost per new customer | -10% |
The gains carried into 2026. From January to September, new-customer revenue rose 6% and new-customer orders rose 4%, on 7% less spend. aMER rose 15%, and cost per new customer fell 11%.
The third quarter was stronger still. From July to September 2026, new-customer orders rose 20% on 1% less spend, and cost per new customer fell 17%.
Meta’s own delivery costs fell too. In Q3 2026, Meta CPMs were 25% lower than a year earlier and the cost per outbound click was 50% lower. We treat these platform numbers as directional.
New-customer revenue, Nov to Dec 2025 vs 2024 (Triple Whale)
Store revenue, same holiday window (Triple Whale)
Cost per new customer, Jan to Sep 2026 vs 2025 (Triple Whale)
Revenue, new-customer revenue and new-customer orders come from Triple Whale’s store-wide summary, which reads Shopify orders. Spend is Meta plus Google only. Triple Whale’s total ad spend now includes Amazon Ads, so we left that out.
Every comparison sets a window against the same window one year earlier. We compare November and December with November and December, and January to September with January to September.
We do not use Meta or Google ROAS for any claim. Email revenue also moved. Klaviyo-attributed revenue fell sharply in 2026 for reasons we have not explained, and that affects store totals.
Our start was slow. From July to September 2025, our first quarter, MER fell 27% against the same months of 2024 while we rebuilt the account.
Total store revenue over our first 12 months was flat, down 0.6%. The gains are in efficiency and new customers. Top-line revenue did not grow.
Adam Leeb
Astrohaus (Freewrite)
When brand search is shrinking, you win the holiday with cold buyers. That takes a steady supply of new ads and a structure that keeps them in front of people who have never bought.
Pick one store-level scorecard, such as new-customer revenue per ad dollar, and judge every channel by it. A platform can report 81% more purchases while store orders grow 15%.
A complimentary growth session, built around your account and your numbers.
At a glance
Client
Freewrite
Vertical
Consumer electronics
Channels
Meta + Google
Engagement
July 2025 to today
Source of truth
Triple Whale (Shopify orders), with Meta and Google spend
Kinn Studio
Gross sales, year one vs prior 12 months (Shopify)
From seven to eight figures in about 15 months on Meta and Google
ARC
Net revenue, Nov 2025 to Sep 2026 vs prior year (Shopify)
Scaling ad spend 73% in 11 months without breaking MER
People’s Choice Beef Jerky
New customers, year one vs prior 12 months (Shopify)
Net sales up 115% in two years, with Meta built from zero