Within 60 days of initiating our strategy, this brand ascended to become one of the top performers in the TikTok bags category, garnering millions of impressions and successfully penetrating an entirely new market.
Media Buying
Creative
NDG Paris
The strategic brand refresh helped Auro gain investor confidence, secure substantial funding, and successfully expand into international markets.
Average ROAS
CPA Reduction
CVR Increase
Weak Brand Authority
Auro wasn’t perceived as an industry leader.
Investor Hesitation
Unclear messaging made fundraising difficult.
Low Market Awareness
The brand struggled to connect with its audience.
Mandala executed a strategic brand refresh.
Built a bold, modern identity.
Refined messaging to attract investors.
Optimized marketing for global reach.
