We helped scale this brand from 7-8 figures in less than 24 months, primarily leveraging Meta & Google Ads. Our focus on new customer revenue led us to develop aesthetically compelling creatives that authentically conveyed this brand's unique ethos. Our sophisticated account structures enabled precise per-SKU spend control, addressing inventory constraints. We incrementally optimized for extended purchase journeys, fostering long-term customer value.
Media Buying
Creative
CRO
Forecasting
Kinn Studio
Our holistic performance system transformed Kinn Studio’s paid media into a growth engine. The brand achieved consistent month-over-month gains in both revenue and retention, reinforcing its authority in the fine jewelry space.
Net Revenue Growth
AOV Increase
Ad Spend Increase
Mismatched Brand Perception
Despite premium-quality products, Kinn’s digital presence didn’t communicate its elevated positioning in the fine jewelry market.
Underperforming Paid Media
Meta and Google campaigns lacked structure and creative cohesion, limiting visibility and scalability.
Inventory & Profit Constraints
Inventory turnover and SKU-level profitability were inconsistent, making it difficult to forecast growth with confidence.
Odylic restructured Kinn Studio’s acquisition framework to align with its brand ethos and financial goals.
Developed an advanced campaign architecture with SKU-level optimization, ensuring efficient spend even under inventory limitations.
Introduced creative frameworks rooted in lifestyle storytelling to convey the brand’s luxury positioning while improving scroll-stop rates.
Built forecasting models to guide daily and monthly P&L management, enabling data-backed budget scaling decisions.
